In a new industry shift, Zillow now requires any property marketed to the public—via yard signs, broker sites, or social media—to be listed in the local MLS within one business day. If it's not, the listing will be blocked from Zillow, Trulia, and other top real estate platforms. Redfin and similar companies are adopting the same approach.
The goal? Prevent "pocket listings" and promote broader listing transparency. Yet, some companies, like Compass, argue this limits flexibility and have responded with legal challenges.
While your property's listing strategy may not seem tied to infrastructure or development issues, industry changes like this affect how visible your home is when it's time to sell. Limited visibility can lead to longer selling times and fewer offers, which impacts your investment's overall value.
At Impact Check, we help homebuyers monitor off-site factors that can impact property value, including nearby infrastructure projects that may lead to eminent domain actions or cause locational obsolescence. Keeping informed on industry shifts, like listing rules, helps you protect your property holistically. Whether it's a new highway next door or a policy that limits how your home can be marketed, knowing what's changing puts you in control.
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